OMG Strikes Back – Observational Marketing Greats by Geoff Ramm
Following on from the original OMG
I said that would be great, and in true Geoff Ramm OMG style, rather than just sending me a book in an envelope, he sent it in a small package with OMG stamped on the front, an OMG bag, and an extract from the book in postcard form.
The items that he sent were not expensive, but they made it feel a little bit more special for me. And he even signed the book – the first signed book that I have received!
Originally, I read this book in bed.
I was turning the pages thinking about how late it was and how I really needed to go to sleep, but then talking myself into reading just one more page.
I could have read OMG: Strikes Back in one sitting, but eventually, I did have to stop reading, and I read the remainder of the book on my flight to Berlin the next day.
Every page, or double-page, has a different example on it, so it’s very easy to pick up and put down at any point.
What is OMG: Strikes Back about?
The OMG books are examples of interesting marketing ideas.
First, the author gives you lots of examples of marketing that is very boring and very predictable, and then follows up with ways in which your marketing can stand out and be remembered.
There is a large range of examples of effective, memorable marketing campaigns, some from big brands, such as Mercedes, who have spent thousands on their campaigns. However, there are also lower-cost, sometimes free, successful marketing examples that small local businesses have implemented.
In direct comparison, this latest book is essentially exactly the same as the original, OMG, albeit with different examples.
I don’t think that ‘OMG Strikes Back’ is better or worse than the original OMG; they are pretty much on par, and the two books could be joined together as a complete follow-on, and you wouldn’t notice any difference.
I do love the OMG books because they are very different to anything else that is out there and they really get your creative juices flowing.
Have you read this book?
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These reviews are just my own personal opinion, but I’d love to know what you thought, so please don’t forget to leave a comment below!