OMG Observational Marketing Greats by Geoff Ramm
The shorthand OMG usually stands for “Oh My God!” or “Oh My Gosh!”
But in this book, OMG stands for Observational Marketing Greats.
I love this book!
This is one of my favorite books, and I return to it again and again!
Well, I hate the predictable, boring marketing that so many companies seem to rely on. As soon as a marketing team is tasked with increasing sales, the first thing they think about is reducing the price, handing out discounts, and plastering 10% discount signs everywhere.
Is 10% off the purchase price of an item really going to motivate someone into making that purchase? Probably not, especially when the average order value is around $20, saving the consumer and whopping $2!
OMG is packed with interesting marketing examples that will make your potential customer stop and react.
Dip in and out
The book is written so that you don’t need to read it all the way through from the beginning to the end.
Essentially, you can open the book at any page and compare the boring marketing techniques commonly used by other companies and then immediately learn some creative ways in which you can do it so much better, and sometimes cheaper!
So, if you really want to give your marketing strategy and techniques a shot in the arm, then you should read this book!
Have you read “OMG”?
This book review is my personal opinion and experience of “OMG.”
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