All Marketers Are Liars by Seth Godin
A very clever little book uncovering the real reasons why people buy.
It will make you re-look at all the marketing going on around you as well as why you buy the products/services that you buy.
This author, Seth Godin, is not telling you to lie in your marketing. He is encouraging you to build a story around your brand so the consumer lies to themselves. That might sound a bit confusing, but it is jam-packed full of examples and case studies to help you get the gist of it as well as give you lots of ideas.
There are helpful steps at the back of the book that will help you build a story around your own brand.
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