Launch by Jeff Walker (Product Launch Formula)
What is Launch about?
The author, Jeff Walker, is the creator of the Product Launch Formula – which is what this book is based upon.
The Product Launch Formal is a step-by-step process that you can follow to launch a product or service successfully. (Yes, it does still work for services even though it’s called the Product Launch Formula.)
I believe this book combats the main reason why many people fail when they set up in business or as entrepreneurs.
Most people tend to believe that they just need to ‘build it and they will come’. Unfortunately, that’s utter bullocks.
There have been many times when I have built a website for someone and they thought that by simply having a website they would be flooded with customers and inquiries.
We’ve all heard of newbie authors that release their first book onto Amazon and think that they will instantly receive hundreds of sales and soon be able to quit their day job.
Sadly, it doesn’t work like that, which is why companies spend so much money on marketing.
This book teaches you the launch process and the marketing you need to do before, after and during your launch to ensure the best chance of success.
During your launch, you can create excitement amongst your audience, entice people that want to get in first and offer introductory discounts. In short, it’s one of the best promotional times.
There are other gems in this book where Walker gives you additional advice on how to build a subscription list, the steps of creating a product, conducting market research and re-purposing content.
A huge bonus is that Walker also provides you with email templates that you can simply copy and send, making your launch process much easier.
A great book offering so much value. A must-buy for entrepreneurs and marketers.