Content Machine by Dan Norris
I bought this book because it had a foreword from Neil Patel. For those that don’t know, Neil Patel is one of the world’s leading authorities in SEO.
Some of the previous books that I read about obtaining traffic through blogging have been a bit sketchy, therefore when I found a book with Patel’s approval, I knew that it must be good.
On the front cover, I love how the author, Dan Norris, noted, ‘Use content marketing to build a seven-figure business with zero advertising.’
The best thing about that sentence is that he said zero advertising. Usually, I hear a lot of people say that content marketing, SEO, getting the top of Google etc. is all free traffic.
Let’s be clear, there is no such thing as free traffic.
Regardless of how you obtain traffic, it has a cost.
Either you pay for the traffic through platforms such as Google Adwords and Facebook Advertising, or you invest the time in learning how to drive traffic organically and implement the techniques over a long period of time (or pay someone else to do it).
Either way, it has a cost.
Learning how to do it yourself may not have a cost in pounds and pence, but at the very least, it has a cost in time.
When I sat down to read this book, the first thing that I noticed was how wonderful the layout and design was. It was a dream to read.
The text, font, layout, spacing, the way it’s written and the way it flows. It was just so simple and easy to read.
Moving onto the actual content of the book, it did not let me down.
I learnt a staggering amount from this book. I learnt lots of things that I was doing wrong, as well as all the things that I was doing right.
This book is in line with everything else that I have been learning about SEO and content marketing.
Norris explains how to create content that is useful and shareable as well as detailing how long posts need to be, how often to post, which SEO factors you should concentrate on, plus so much more.
Although this book is perfect for small one-man-band blogs, the author also explains how to go about creating a content team for those that are looking at scaling or outsourcing their content creation.
If you blog to create an income or brand, then I would put this book at the top of your reading list.