Content Machine by Dan Norris
I’m going to be honest and admit that I bought this book because it had a foreword from Neil Patel. For those who don’t know who he is, Neil Patel is one of the world’s leading authorities in SEO.
Some of the previous books that I’ve read about obtaining traffic through blogging have been a bit sketchy. So, when I found a book with Patel’s approval, I knew that it must be good.
On the front cover, I love how the author, Dan Norris, noted, ‘Use content marketing to build a seven-figure business with zero advertising.’
The best thing about that sentence is that he said ‘zero advertising.’
Typically, I hear people say that content marketing, SEO, getting the top of Google, etc., is all free traffic.
Let’s be clear; there is no such thing as free traffic!
Regardless of how you obtain traffic, it has a cost.
You either pay for the traffic through platforms such as Google Adwords and Facebook Advertising, or you invest the time in learning how to drive traffic organically and implement the techniques over a long period of time.
Either way, generating traffic through your website has a cost attached to it.
Learning how to do it yourself may not have a cost you in pounds and pence, but at the very least, it has cost you in time.
Easy reading …
When I sat down to read this book, the first thing that I noticed was how wonderful the layout and design was. It was a dream to read!
The text, font, layout, spacing, the way it’s written, and the way it flows all combined to make the book so simple and easy to read.
What about the content?
Moving onto the actual content of the book, that did not let me down.
I learned a staggering amount from this book, including many things that I was doing wrong, as well as all the things that I was getting right.
Norris explains how to create content that is useful and shareable, as well as detailing how long posts need to be, how often you should post, which SEO factors you should concentrate on, plus so much more.
Although this book is perfect for small one-man-band blogs, the author also explains how to go about creating a content team for those who are looking at scaling or outsourcing their content creation.
If you blog to create an income or brand, then I would put this book at the top of your reading list.
What did you think?
This review is my personal opinion of “Content Machine.” If you’ve read this book, please give the book your score by using the Reader Rating bar above, and let me know what you thought of the book in the comments box below.