Start With Why by Simon Sinek
If I’m completely honest, this was another one of those books that I wasn’t looking forward to and didn’t want to read.
Mainly because I’m not the biggest fan of the author, Simon Sinek.
There’s nothing wrong with the guy and I don’t dislike him, but when I watch his videos on social media, I just don’t really ‘click’ with him, if that makes sense.
The only reason why I added it to my 2018 Reading & Review list was because I’d heard about Start With Why EVERYWHERE!
Everyone was talking about it and became the book that everyone must read. So I felt as though I might have been missing out on something and was hoping that it was going to be one of those books that you put off reading, but then when you do read it, you absolutely love it!
Sadly, I didn’t love the book…
…but I did find it valuable and worthy of the time that I invested into reading it.
Start With Why book review
First things first, I got loads of value out of the first few chapters and thought that the book had a brilliant and inspiring ending.
The middle part of the book, however, I found to be quite difficult and painful to read.
This isn’t a big book (256 pages) but it felt like I was reading it for ages.
The first few chapters, for me, explained the main concept of the book – which is that it’s not what you do or how you do it, it’s why you do it that really matters.
The rest for the book, in my opinion, went over the same concept again and again but just from different angles. Yes, the information was valuable, but because the author didn’t really uncover anything new, it got a bit boring at times.
It’s also not the easiest book to read. Now, I’m going to contradict that slightly and say that it wasn’t difficult to read, but it simply didn’t flow with effortless ease like other books do. At times I felt it to be a bit ‘bitty’ and I had to re-read quite a few sentences.
Do you like Apple?
When I first got Start With Why, I took a photo of the book and uploaded it to my Instagram and asked my followers if anyone had read it and what they thought.
One user came back and said that they enjoyed the book, but felt as though Sinek was an Apple spokesperson.
After reading the book I can totally understand his point.
The company, Apple, is mentioned an awful lot throughout the book. I can understand why Sinek has done this (because Apple is a great example of his principles in action) but I would have preferred it if he had found some other companies to use in his examples alongside of Apple.
If you are not a fan of Apple as a company, then I’d probably avoid this book because all it’s going to do is piss you off.
My overall thoughts
You are going to get value out of this book. Simon Sinek teaches an important lesson that all business owners, marketers, and team leaders need to know.
However, the book could have been shorter and more to the point. At times it felt repetitive and a bit drawn out.
Rather than reading the book, you may also get the same value from simply watching the author’s TED Talk which covers the same principles.
Have you read Start With Why?
This review is simply my own honest opinion. If you have read the book and have other thoughts, please let me know in the comments below.
You can also use the Reader Rating bar above to give the book your own score out of 10.
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