Online Affiliate Guide – Building a Cash Cow by Antony Barlow
It’s as big as a cow!
This is a pretty hefty book!
The book is billed as being a ‘complete guide to affiliate marketing,’ and, in fairness, the book does cover everything.
Some of the topics in the book include:
- Planning and research
- Keyword research
- Affiliate marketing research
- Building your site
- Content creation
- SEO techniques
- Link building
PLUS so much more!
That’s an awful lot of in-depth information to squeeze into one book, especially when you take into consideration that there have been whole books written about each of those topics in isolation.
Now, because the author covers everything, that makes the book really good. But, on the flip side, because the book covers everything, it also makes it really bad!
Allow me to explain why.
So, because this book covers such a huge spectrum of information, depending on how much the reader already knows before they pick up this book, I believe that one of two things will happen.
Either the reader will already have a good working knowledge of some of the chapters, which then renders a significant percentage of the book useless to that person.
Or, the reader will have little, if any, knowledge of working online, in which case this book contains so much information that it’s probably going to overwhelm and confuse the reader.
Primarily, that’s why authors write books that concentrate on one specific area, e.g., content creation, SEO, or website Creation; they don’t try to put it all into one book.
I also question the information that the author, Antony Barlow, provides on content creation.
Barlow explains that your goal is to build an authority website with 1,000+ blog posts. As a bald statement, that makes sense, and I agree.
However, the bit that I don’t agree with is that he advises you to publish 3 posts per day.
The concept is that if you publish three posts per day for a whole year, then by the end of the year, you will have over 1,000 posts and an authority website.
I can see the logic behind this, but in order to publish three posts per day, I question the quality of those posts.
Some of the most successful content marketers post around one to three new posts per week. I know at one point that even Neil Patel was posting just three blog posts per month – not three per day.
When you research driving traffic through content creation, you will find that long-form content (2000+ words) that is detailed and thorough are the posts that are ranking highest in SERPs (Search Engine Results Pages).
(If you want to find out more about driving traffic through content creation, then I would highly recommend that you check out ‘The Content Machine’ by Dan Norris.)
I can’t see how anyone could write three high-quality, 2000+ words posts every day and publish them.
At a push, I can create one blog post per day.
I research and write the post in the morning, and then put the post into WordPress in the afternoon, format it, insert pictures and links, ensure all the correct title tags are used, give the pictures alt attributes, carry out on-page SEO, insert Google Ads and Facebook Analytics on the page, and so on.
Once published, I then need to promote the posts, which should take longer than actually putting the content together.
As you can see, I believe that the only way to achieve three posts per day is by creating very short and low-quality content.
Maybe this concept works for the author because he operates in a different market. He is working in the gambling market, and it is possible that his audience just wants quick and easy-to-read content. Therefore, a couple of posts around the 350 words size fit the bill, making three posts a day very achievable.
What did I like about the book?
One element of this book that I really do like is the daily and weekly action plans. These are great to help get people started and to help motivate them to keep the momentum going.
With affiliate marketing, content creation, and SEO, the biggest reason for failure is that they give up too soon. They stop posting altogether or become inconsistent.
The action plans in this book help to keep readers on track, and more importantly, keep them posting.
These plans also help to point people in the right direction of what they should be doing and when, therefore, preventing them from becoming busy fools.
As far as a complete guide to affiliate marketing goes, it does deliver on that.
However, as mentioned in the introduction, I question who the book has the most value for. As the saying goes, when you try to target everyone, you target no one!
Have you read ‘Online Affiliate Guide – Building A Cash Cow’?
Let me know what you think of the book in the comments below, and don’t forget to score the book yourself by using the Reader Rating bar above.