Online Affiliate Guide – Building a Cash Cow by Antony Barlow
This is a pretty hefty book!
It is a complete guide to affiliate marketing and, in fairness to the book, it does cover everything.
Some of the topics include:
- Planning and research
- Keyword research
- Affiliate marketing research
- Building your site
- Content creation
- SEO techniques
- Link building
- PLUS so much more
It’s an awful lot of in-depth information to squeeze into one book. Especially when you take into consideration that there have been whole books written about each of those topics individually.
Now, because it covers everything, it makes the book really good. But, on the flip side of the coin, because it covers everything, it also makes the book really bad.
Allow me to explain why.
Because this book covers such a huge spectrum of information, depending on how much the reader already knows before they pick up this book, I believe that one of two things will happen.
Either, the reader will already have a good working knowledge of some of the chapters which then renders a significant percentage of the book useless.
Or, they will have little, if any, knowledge of working online, in which case this book contains so much information that it’s probably going to overwhelm and confuse the reader.
This is probably why when authors write books they usually concentrate on one area e.g, Content creation or SEO or website Creation. They don’t try to put it all into one book.
I also question the information that the author, Antony Barlow, provides on content creation.
Barlow explains that the goal is to build an authority website with 1000+ blog posts. This makes sense on the surface and I agree with it.
However, the bit that I don’t agree with is that he advises you to publish 3 posts per day.
The concept is that if you publish 3 posts per day for a whole year, then by the end of the year, you will have over 1000 posts and an authority website.
I can see the logic behind this, but in order to publish 3 posts per day, I would then question the quality of those posts.
If you look at some of the most successful content marketers, they’re posting around 1-3 per week. I know at one point Neil Patel was posting 3 blog posts per month – not 3 a day.
When you research driving traffic through content creation, you will find that long-form content (2000+ words) that is detailed and thorough are the posts that are ranking higher in SERPs (Search Engine Results Pages).
If you want to find out more about driving traffic through content creation, then I would highly recommend that you check out The Content Machine by Dan Norris.
I can’t see how anyone could write 3 high-quality, 2000+ words posts every day and publish them.
At a push, I can create 1 blog post per day.
It takes me the morning to write and research it, then the afternoon to put it into WordPress, format it, insert pictures and links, give the pictures alt attributes, carry out on-page SEO, insert Google Ads and Facebook Analytics on the page and so on.
Then once published I need to promote the posts (which should take longer than actually putting the content together).
As you can see, I believe that the only way to achieve 3 posts per day is by creating very short and low-quality content.
Maybe this concept works for the author because he operates in a different market. He is working in the gambling market and it is possible that his audience just wants quick and easy-to-read content – therefore a couple of posts around the 350 words fit the bill, making three posts a day very achievable.
A part of this book that I really do like is the daily and weekly action plans. These are great to help get people started and to help motivate them to keep the momentum going.
With affiliate marketing, content creation and SEO, the biggest reason why people fail is that they give up too soon. They stop posting or become inconsistent.
The action plans in this book help to keep readers on track, and more importantly, keep them posting.
They also help to point people in the right direction of what they should be doing and when therefore preventing them becoming busy fools.
As far as a complete guide to affiliate marketing goes, it does deliver on that.
However, as mentioned in the introduction I question who the book is for. As the saying going, when you try to target everyone, you target no one.