The Idea in You: How to Find It, Build It, and Change Your Life by Martin Amor and Alex Pellew
This was a difficult book for me to review. In some respects I loved it and in others, I didn’t.
What The Idea in You is About
It’s been very well titled and does exactly what it says on the cover, it tells you how to find an idea – how to be creative and innovate – and how to use that idea to build a business and change your life.
The Good Bits
First and foremost, it’s about getting an idea, and within the first 50 pages of the book, I did get an idea for a business. (I did explore this idea a bit more, but decided that it wasn’t the right fit for me, however, that does not take away from the book)
This book is also very motivational and it does fire you up as an entrepreneur.
It’s also very realistic and doesn’t claim that you will have success overnight. It get’s you ready to start a business, it get’s you ready for failure and it gets you into the right mindset and prepares you for all the challenges that will come your way.
It’s filled with stories from other creators, detailing how they found their idea and how they made it into a successful business, along with some hints, tips and advice for those that are coming up with new ideas and starting on their entrepreneurial journey.
These creator stories are valuable, but I do cover them again in the negatives about this book, coming up soon.
Back to the positives, another great thing about this book is that it has a very valuable resource section in the back. It’s very relevant and very up to date. There may be one or two extras that I would have added to this section, but overall, it’s pretty bang on.
The Not-So-Good Bits
Going back to the creator stories, although I thought that some of them were good and did enhance the book, there were a couple that I felt didn’t really match what the book was about.
Let me explain.
If anyone is going to buy this book, they want to find an idea, they want to be an entrepreneur, they want to start a business and they don’t want to hang around.
Some of the creators that gave their stories, I feel, didn’t get what I like to call the ‘entreprenurial calling’. They didn’t go our searching for an idea in order to build a business around.
Instead, I feel as though they fell into it – something came along that they mulled over and then they took small steps towards building a business.
One creator, for example, stated that they knew about the product for approximately 9 years before they launched. During that time they were simply tinkering with it as a side project.
If someone had had the ‘entrepreneurial calling’ and wanted to start a business, they wouldn’t have left it 9 years to launch, they would have got on with it and moved it forward. These are the type of people that the book is aimed at, therefore, I didn’t feel that some of the stories matched what the book is about
Another negative was that as I was reading this book my eyes started to skim the pages instead of reading every word, as I usually do. This tends to happen what I’m not finding anything new or interesting.
This might be because I started my first business when I was 19 years old (and I’m nearly 30 now) so for the last 10 years I have been setting up different businesses, had multiple failures, been picking myself back up, been motivating myself and trying to learn more. Therefore, a lot of the information that is in this book I have read or heard before.
However, it saying that, if you are a brand new person to the world of entrepreneurship and personal development, then all this information is going to be new to you, and, therefore, it’s going to be interesting, and hopefully mean that you don’t end up skimming like I did.
Hopefully, you can see why I am in a bit of predicament about how to rate and review this book.
I love the design, the title, the way the book looks, it was easy to read and contained valuable info for new entrepreneurs, but I didn’t find it particularly exciting or ground-breaking.
The concepts in here are very common in the personal development world, so I didn’t really learn anything new.
But it says that you are going to find an idea, and I did find an idea.
Whether this is a good book or a bad book will ultimately depend on who you are and where you are at in your entrepreneurial journey.
If you are right at the beginning, this book will be a very valuable read for you.
If you been playing in this arena for a long time, then you’ve probably heard everything that’s in here already and I’d recommend that you give it a miss.
CONCEPT FROM THIS BOOK: How to Find an Idea
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