DotCom Secrets: The Underground Playbook for Growing Your Company Online by Russell Brunson
What is DotCom Secrets about?
Russell Brunson is the founder of a company called ClickFunnels which is a piece of online software that helps you build sales funnel with ease.
This book, DotCom Secrets, helps to compliment Brunson’s company as it teaches you everything you need to know about sales funnels, including:
- The various different types of funnels (and when to use them)
- The different types of traffic and how to get traffic to your funnels
- How to move customers through your sales funnels easily
- How to take people from not knowing who you are to becoming high-value clients
- How (and why) to build your email list
- How to improve conversions
- A/B testing
- Plus so much more
A few things to note about DotCom Secrets
There are two things that I need to make you aware of before you purchase this book.
Firstly, it is mainly aimed towards those that have some sort of product/service/software that they sell online. If you make money through other methods, such as blogging or affiliate marketing, then it’s going to be a bit harder for you to use this book. To get the full value out of DotCom Secrets you need to have something to sell online.
Secondly, I need to make you aware that this is quite an advanced book. If you are brand-spanking-new to the online world then this book might be a bit much for you to digest. However, I’d still recommend that you purchase it as you’re going to have to learn this stuff at some point anyway if you want to be successful online. Just be warned that you may have to take it step-by-step.
My overall thoughts
Russell has done a great job of taking a complicated subject and making it easy to understand.
I enjoyed DotCom Secrets because it is a very practical book – it gives you the tools and information that you need to get started straight away.
Yes, it does also give you the theory behind why things work and why you need to do things in a certain way, but it also gives you, in black and white, the sales funnels and email templates – you can copy them from the book and put them to work.
If you sell anything online – product, service or software – then you need to have this book and you need to understand these principles. They are key to increasing your sales and improving conversions.
As the strapline suggests, it’s everything you need to know about how to grow your business online.
Have you read DotCom Secrets?
If you have read this book, please use the Reader Rating section above to give it a score out of 10 and leave a comment below to let me know what you thought.