Digital Darwinism by Tom Goodwin
What is Digital Darwinism?
That’s what I wondered too when I read the title of the book.
Well, according to the author, Tom Goodwin: “Digital Darwinism shines a light on the future by exploring technology, society, and lessons from the past, so you can understand what to embrace and what to ignore.”
We all know Darwinism when it comes to species; that it’s not the strongest or the quickest that survive, it’s those that can adapt and change. And if you take a look at the business and entrepreneurial landscape, the same thing applies, and that is what this book is looking at.
Predicting the future
This is a very thought-provoking book that makes you think about how you can innovate, and how you can prepare yourself for the future, and for change.
We all know that, over the last couple of decades, things have changed massively due to technology. What this book does, is it takes a look at changes that happened during different revolutions and stages throughout history and then uses that information to try and predict what will happen next.
An example from the book is when the lightbulb was first introduced. You would think that it would have been an instant hit, right? Well, not exactly. It actually took a long time for the lightbulb to catch on.
The author then looks at other notable inventions and measures the time it takes for it to be adopted into society. One of the patterns is that this ‘take-up’ rate is becoming increasingly smaller as we become more and more connected, more innovative, and more accustomed to disruption and change.
A “thinker’s book”
This book is what I like to call a “thinker’s book.” That’s because the whole point of the book is to make the reader think.
It’s not there to give you a step by step guide to clairvoyancy. Instead, it provides you with the information and the studies, from the past and the present, but then it’s up to you to use that information to make your own predictions about your business, your industry, and general entrepreneurship.
Out of date already?
This audiobook that I was listening to was released in 2019, and I listened to it in 2019. So, I thought I couldn’t have got it any more up-to-date!
However, some of the information and scenarios that he was explaining and predicting seemed slightly out of date (?).
For example, the introduction of instant messaging and WhatsApp was being described as one of the ‘next big things’, but we already know that WhatsApp has taken over.
When I looked at the copyright information, it appeared that the physical book was published in 2017, and that was the book in which he was reading.
So, even in just 2 short years, Darwinism has taken over and the landscape had changed. (…and Tom Goodwin’s predictions were proved to be correct.)
The audiobook version
I score all my audiobooks on two sets of criteria. The first score is based on the quality of the narration, and the second is on the quality of the information. Each of these gets a score out of ten and then an overall score out of ten is produced.
Now, although I’ve digested this book in audio format, I think I would have preferred it as a physical book. I find that books which have more of a story-based narrative work better as audiobooks compared to those that have heavier non-fiction information, which this book does. I believe I would have retained more information (and got more value from the book) if I had read it rather than listened to it.
However, in saying that, this is still a good audiobook and if you learn best when listening, then go for it.
My overall thoughts
I would recommend this book for business owners and entrepreneurs, especially those that are eager to disrupt and to stay in front of current trends.
However, just be aware that the book is not going to tell you what you need to do. The author will never be able to do that because, firstly he doesn’t know what business sector/industry you’re in, and secondly because he doesn’t have a crystal ball!
Instead, all the author can do is give you the information from his research and from his study of digital Darwinism and equip you to make the best decisions possible for yourself in your own business and enterprise.
Have you read “Digital Darwinism?”
This book review is my personal opinion and experience of the audiobook, “Digital Darwinism.”
If you’ve listened to this audiobook or read the physical version, share your thoughts in the comments section below. And don’t forget to give the book your own score out of 10 by using the Reader Rating Bar in the box above.