24 Assets by Daniel Priestley
After reading three other books by Daniel Priestley (and loving them all!) I was excited to get my hands on this book, 24 Assets.
The subtitle states that this book will help you to “create a digital, scalable, valuable and fun business that will thrive in a fast-changing world”. Now, considering that I have several online businesses and websites, this sounded right up my street!
To the point!
This book is a very practical business book that’s quite short and gets straight to the point.
That’s what I love about Daniel Priestley’s books. They’re not full of fluff, and you’ll find it really easy to go straight to the relevant information that you want without having to trawl through a lot of waffle to find what you need.
This makes it so much easier (and time-efficient!) to learn how to put that valuable information into practice in your own business.
24 Assets …
So, in this book, Daniel has identified 24 critical areas that you should concentrate on in your business, each of these areas being called an “asset.”
You may currently only have one or two of these assets in your business, but the more assets that you have, the better your business will be, and the more success you will enjoy.
Similar assets are grouped and then focused on in each chapter of the book.
For example, Chapter 9 is about Product Assets, including gifts, products for prospects, core products, and products for clients. Similarly, Chapter 10 is about System Assets and includes marketing and sales systems, management and administration systems, and operation systems.
At the end of each chapter is a section called Rapid Action Steps. Rapid Action Steps are ways in which the reader can take the information and tips and put them into practice right away.
The book also includes several notes from well-known, experienced, and respected experts in the industry who are putting the assets into practice, which I also found extremely helpful. These notes explain why it’s so crucial that you need to get this right in your business.
Suitable for different business types
Another aspect of this book that I found especially helpful is that Daniel separates the book into different types of businesses, i.e., lifestyle business and performance business etc. That’s important because the type of business you have (or aim to have) will influence the decisions that you take each day, and the overall route that you will want to take.
For example, my business is a lifestyle business. My websites and the products that I create are there to give me the freedom to do other things that I want to do while providing me with the income that I need to be financially secure.
In contrast, a performance business owner wants to build a much bigger organization with offices on every continent, lots of employees, and even the possibility of floating their business on the stock market one day.
In his book, Daniel teaches you how to apply each asset to each type of business.
There is one section of the book that I personally don’t wholly agree with, and that’s the chapter on passive income.
Daniel says in the book that there is no such thing as a passive income. I’m afraid I have to disagree! I have several passive income streams that work for me.
To that end, I am going to put together another video and post to discusses passive income, so watch out for that coming soon.
That being said, I completely understand the points that Daniel is making, and my personal opinion on passive income won’t affect the score that I give the book.
This is a great book, and anybody at any stage of their business development will get value from it. It’s a totally practical book with lots of ideas that anyone can implement, no matter what kind of business they have.
Have you read “24 Assets”?
This book review is my personal opinion and experience of “24 Assets.”
If you’ve read this book, share your thoughts in the comments section below. And give the book a score out of 10 by using the Reader Rating Bar in the box above of this post.