Cadence by Pete Williams
Disclaimer: This book was not on my original reading list. Instead, Cadence was gifted to me in order to produce a review. This does not guarantee a positive review and all reviews remain 100% my own honest opinion.
An unplanned read
I’ll be honest and admit that when I was first contacted about this book, I didn’t want it.
I had so many books already on my reading list, I simply didn’t want to add another one to the pile. But the lady who contacted me did mention that Cadence was only 120 pages, so I agreed to squeeze it in somewhere.
When the book first arrived, I had a quick flick through the pages and I was sucked into it almost immediately.
Even though I had other books on my reading list that I should have been reading before this book, I ended up reading Cadence from cover to cover.
In a nutshell, it’s BRILLIANT!
About the book
Cadence is written as a story.
The two main characters include a successful businessman training to do the Ironman Triathlon, and a triathlon coach who is having a bit of a hard time turning a profit from his sporting goods store.
The two characters come together and exchange skills.
Obviously, the book’s emphasis is on the sporting goods store and the lessons that are taught in order to increase its profitability and drive business growth.
Business and sports
The way the author has used sports to help explain business lessons, I believe, is very clever, as athletes and entrepreneurs often grace the same stage.
We’ve all been to business conferences and speaker events where successful sports stars have shared their stories because the mindset, the determination, the goal planning, and the road to success is often very similar.
We can learn just as much about success from a star athlete as we can from a multi-millionaire entrepreneur.
It’s not your usual sales funnel
Often, when I read books about business growth or increasing sales, they run along a similar sales funnel.
If you’re familiar with Ryan Deiss from Digital Marketer or Russell Brunson from Clickfunnels, then you’ll be accustom to the following funnel.
- Lead Magnet
- Low-Value Offer
- Core Product
- Profit Maximiser
(Don’t worry if you’ve not heard of that before.)
The point that I’m trying to make is that most books on increasing sales follow this funnel – they sometimes change the names or skip a step, but it’s pretty much the same thing.
This book, on the other hand, is completely different.
I have never heard of the principles laid out in this book before, but they make total sense!
Instead of the familiar funnel above, Cadence revolves around 7 Levers and 10% Wins. As always, I’m not going to tell you exactly what they are because I always believe that you need to read the book in order to get full value and understanding. But what I will tell you is that if I was selling some form of product or service, I would be implementing this stuff straight away!
My overall thoughts
This was a super easy book to review. There was no way that I was going to give it less than 10/10!
Cadence is a very valuable and entertaining read. Even better, it’s concise and straight to the point! At only 120 pages, you can read it in a few hours and get implementing straight away.
A must-read for anyone who wants to increase sales, increase profitability, and drive business growth.
Have you read this book?
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If you have read Cadence, don’t forget to score it and leave me a comment below letting me know your thoughts.
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