After positively reviewing Nigel Botterill’s previous book, Botty’s Rules: 29 Success Secrets from the UK Entrepreneur Who’s Been There And Done It, I decided to pick up his second book, Build Your Business in 90 Minutes in Day, in which he partnered with Martin Gladdish for.

Overall, I’m a bit indifferent towards this book. I enjoyed it, but I’m not sure of the practicality of it.

Let me explain.

As the title would suggest, the book is all about how to build your business in 90 minutes a day. The concept is to break your day up into 90 minute chunks and to spend a least one of those 90 minutes totally focused on working IN your business and not ON it.

And that’s basically the whole book ….!

In which case, after the first few pages, I pretty much had the gist.

After you look at the thickness of the book, this then leads you to question…’well, what else in there?’

Within the pages, it contains examples of other things that take 90 minutes to complete or huge tasks that have been achieved by breaking it down into 90 minute sessions.

Here’s an example.

‘Did you know that the International Space Station travels 17,500mph, 220 miles above the Earth’s surface and completed an entire circle of the world every 90 minutes?’

Now, that’s a really interesting fact and it fits in with the title of the book, but it’s not going to help you build your business.

In a way, I like the random facts even though I find them useless. Which is why I found this book hard to review.

Towards the end of the book, the authors share some time management skills. Explaining how valuable time is, how to put a monetary figure on your time as well as overall management tips to make sure that you get the most out of your time.

This part of the book I find very useful, but at the same time, I find it contradictory.

This is because the authors have taken a few chapter to emphasize the importance of time, however, if they removed the random 90 minute facts along with some other not-needed content in the book, then I could have saved a lot of time when reading it.

I hope that this helps to explain my predicament when reviewing this book. I enjoyed the book, but I found some of the content questionable.

Have you read this book? Let me know what you thought in the comments below.