How My Blog Got 1 Million Visits in 7 Months by Patric Morgan
I didn’t go after this book intentionally, it was something that popped up whilst I was browsing Amazon and since I had just started a blog I thought that finding out how to get 1 million visits in 7 months would be very helpful.
It’s only a small book and therefore was only a couple of pence (especially since I browse the used book sections on Amazon) so I thought that I would give it a go.
The good thing about it is that you can sit and read it in one session. It’s only about 60 pages and therefore it’s not going to take a massive time commitment.
Did I find it worthwhile? For me, no I didn’t, and I’m probably not going to pick this book back up again.
The reason for this is because the author got his blog to 1 million visits in 7 months through viral content. However, gaining that amount of traffic in such a small amount of time is still an achievement by any standard, regardless of whether it is useful to me, you can’t take that accomplishment away from the author.
The website that he grew was a spoof news website. He made up stories that were similar to those in the news but with a tongue-in-cheek twist. This content was amusing and entertaining and therefore more likely to be shared when published on social media.
For example, one of the stories that the author tells, which went viral and got him about 40,000 hits in a day, was a story that he made up at Halloween. A man dressed up as Jack the Ripper but when he needed to scratch his arse he accidentally cut off his penis. That was the type of spoof news he created.
People who find that amusing will share it on social media, therefore it’s a lot easier for that piece of content to go viral than ‘Top 10 Tips When Travelling to Paris’.
There’s nothing in the book with regards to SEO except a tiny little bit about permalinks that you should take note of when setting up your WordPress blog. Therefore, I assume that he never got his 1 million visits by pushing his blog up the search engine rankings, he achieved it mainly through creating viral and shareable content.
If you are looking at doing a spoof news channel and you’re wanting to create viral content, then it will be worth your time and investment to buy and read this book. If you are doing ‘Top 10 Tips on How to Perfect Your Knitting’, then this book isn’t really going to be worth your time.
However, there is one point in the book which I did find quite valuable and a little bit of a smack in the face, which is to ‘work your way backwards’. When you have a desired result in mind, the author shows you how to work your way backways and lay out a plan to help you achieve that result.
If viral content is something that you are wanting to create then you may find this book useful. Otherwise, I think other books, such as Content Machine by Dan Norris, may be more helpful.
Have you read this book? Let me know what you thought in the comments below.
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