My Reading & Review List for 2018
I started my reading journey at the beginning of 2017.
Before then, I could have counted the number of books that I had read from beginning to end on one hand.
But in 2017 I managed to read and reviewed 32 books – which is a huge accomplishment for me. However, in 2018, I plan to top that!
To help keep me focused, I have listed 35 books that I aim to read and review before the end of 2018.
Although 35 seems like a lot, it was a lot harder than you think to condense my Amazon Wish List into just 35 books. Hopefully, I can squeeze in a few extra reads throughout the year.
Once I have read and reviewed a book from this list, I’ll come back to this page to let you know my thoughts and to link my review. And to make it obvious, I replace the book image with my own photograph of the book.
If you have read any of these books, please do let me know what you thought of them in the comments below. Also, I’d love to hear what is on your reading list for 2018.
Ready? Here goes…in no particular order…
I’ll be completed honest and admit that this book isn’t up there with my top 10 business reads.
However, I still think it’s going to be valuable to the right person, and let’s not forget that it’s enjoyable (which is a common lacking trait in non-fiction business books).
Overall, it’s an entertaining business read that is going to be most useful to those that are just getting started.
6) Entrepreneur Revolution: How to Develop Your Entrepreneurial Mindset and Start a Business That Works by Daniel Priestley
9) Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée A. Mauborgne
11) Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong by Eric Barker
Contagious is the result of years of research and study, breaking down the principles of contagiousness and how you can create valuable virality within your business.
The author, Jonah Berger, has spent over a decade researching why some things catch on and why other things don’t.
Contagious is a first-class book that any business owner or marketer should definitely have on their shelf and re-visit regularly.
15) The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life by Mark Manson
16) 24 Assets: Create a Digital, Scalable, Valuable and Fun Business That Will Thrive in a Fast Changing World by Daniel Priestley
17) Mindset With Muscle: Proven Strategies to Build Up Your Brain, Body and Business by Jamie Alderton
21) I Don’t Work Fridays – Proven Strategies to Scale Your Business And Not Be A Slave To It by Martin Norbury
22) So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love by Cal Newport
23) Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers by Timothy Ferriss
24) Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising by Ryan Holiday
Growth Hacker Marketing gives you a 4-step plan on how to build a growth hack into your own product or service.
This is a great book that I would recommend to all marketers – especially those that are trying to market a product or service with an extremely tight, if not zero, marketing budget.
It’s a quick read that you can complete in one sitting.
In this book, Malcolm Gladwell looks at the lives of extraordinary people – those that have achieved so much more than everyone else – and he calls these people Outliers.
He delves deep into their life story to try and understand what is it that made them so successful and what allowed them to reach such high levels in their field of expertise.
It’s an interesting book that makes you look at successful people differently and if you have read and enjoyed one of Malcolm Gladwell’s other books, then you are going to enjoy this book also.
In a nutshell, this book is all about how advantages can be disadvantages, and disadvantages can be advantages.
It is an engaging read that makes you re-think your situation.
The downside to this book is that there is no real actionable content. Instead, Gladwell takes you through real-life examples, experiments and results to demonstrate the reasons why underdogs can (and do) succeed – even though everything is against them and they should fail hands down.
30) Disrupt Yourself: Master Personal Transformation, Seize Opportunity and Thrive in the Era of Endless Innovation by Jay Samit
35) #AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media and Self-Awareness by Gary Vaynerchuk
Other books that I have read in 2018
Aside from the books listed above, which is my own personal reading list, I do also read and review books from authors, publicists and PR companies that have got in touch with me.
…and sometimes I ‘accidentally’ sneak a few other books into my Amazon shopping cart that have caught my eye.
A truly inspiring book. I loved every page of it and only wished that there were more. Following on from a speech that he gave at the University of Texas, McRaven details 10 basic lessons that will encourage you to change yourself – and the world – for the better.
This book helps to teach you how to build a brand online.
In the introduction, the authors mention that they’re not interested in likes, followers or share counts, they’re more interested in teaching you how to build a connection with your audience.
This book is targeted towards mums who want to become entrepreneurs.
I have to be honest and admit that this book is not for me and that it doesn’t suit me as a person – it just doesn’t give me what I want to get out of an entrepreneurial book.
Although I do have to subjective because I understand that not everyone is like me and there are people who this book will suit perfectly.
This book is a little gem for anyone who is wanting to learn how to make money from their writing.
It covers not only the traditional and online publishing but other ways that you can earn such as blogging, affiliate marketing, freelancing and much more.
Russell has done a great job of taking a complicated subject and making it easy to understand.
If you sell anything online – product, service or software – then you need to have this book and you need to understand these principles.
I enjoyed DotCom Secrets because it is a very practical book – it gives you the tools and information that you need to get started straight away.
The first thing that I noticed about this book was that it’s not really like a book at all – it’s more like a workbook.
I do think that it’s an interesting find and it’s going to be very useful to people who are trying to find out what it is that they want to do in life.
Athletes and entrepreneurs often share the same stage as within the athlete’s road to success you can often find some entrepreneurial and business lessons.
However, with this book, I was actually really disappointed. I don’t think that I got any of that type of value out of it.
Yes, it was interesting to know a little bit more about the sport and his story, but overall, I don’t feel as though it gave me much value compared to the time that I invested in reading it.
Claude Littner is the right-hand man of Alan Sugar and also stars in the UK TV show The Apprentice.
You can extrapolate a lot of business lessons from this book and, because it is an autobiography, I find it a lot more entertaining to read compared to a generic business book that just goes over business concepts and theories.
I find The Happiness Track to be very well written – it’s concise, straight to the point, it moves from concept to concept very quickly, it flows nicely, and it is backed up really well with case studies, research and evidence.
Not only do I feel as though I got a lot of value out of it, I enjoyed the time that I spent reading it. At no point did it feel like a chore.
As business owners and entrepreneurs, we know what time is our most valuable resource. We all get 24 hours in a day and our success is determined by what we do within those 24 hours.
Life Leverage shows you how to manage your time and do the right things so that you can have the greatest impact and highest output.
This book has been created by re-purposing numerous blog posts from the author’s website. This is a very clever thing to do to maximize a piece of content, however, a lot of the material is regurgitated due to the fact that some of the content overlaps.
Even though I have read the book, understood it and enjoyed it, due to the ‘bittiness’ of it caused by the many short posts, I can’t really remember a specific point that was raised.
The full life story of the businessman and star of the TV series The Apprentice, Alan Sugar.
It’s his version of events with no frills and no fluff.
With over 650 pages, it’s a big read and a big time commitment, but I do think that it’s worth it. It is very entertaining, and you can learn a lot from his experiences.
A touching true story of how Katie Piper, the victim of an acid attack, overcame such a horrific event and got her life back.
An easy to read book with photographic inserts.
Be prepared to be shocked, humbled and inspired. Although this is not a business book, there are still life lessons in here for all of us.
There is a lot to like about the Scale Up Millionaire and in the right hands this book will deliver on its promise of teaching you how to scale your business and yourself to millionaire status.
Although this book is suited to business owners and CEO’s I believe that it would also be useful to individual sales representatives, sales managers and directors and those within a business development sales role – it’s a book that all the members of your sales team would be able to use to help them improve their performance.
As a standard sit-down-and-read book, I would rate this book as pretty average.
However, if you read it as a breakfast book (as I describe in my full review), then this book completely comes into its own and, I believe, becomes a lot more valuable.
This book is as much about branding as it is customer service (after all, the level of service you deliver impacts upon your brand) and it’s full of stories, testimonials, examples, pictures, experiences that Geoff has had (good and bad) with companies, that you can use, learn from, and possibly implement into your own business to help improve the service and experience that your customer receives from each touchpoint that they have with your organization.
My Selfish Reason For Doing Book Reviews
Although I hope that you have got some value from my book reviews, my reason for doing them is purely selfish. Subscribe below to find out.
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